What is Pipedrive CRM?

Pipedrive CRM is a customer relationship management software that helps businesses manage their sales processes and improve their sales performance. It was created in 2010 by a group of salespeople who were frustrated with the existing CRM tools on the market. Their goal was to create a CRM that was easy to use and understand, and that could help sales teams close more deals. Today, Pipedrive is used by over 100,000 companies around the world.

How Does Pipedrive Work?

Pipedrive is designed to be a simple and intuitive CRM that salespeople can use to manage their sales pipelines. The software is based on a visual pipeline view that helps sales teams track and manage their deals. The pipeline view is customizable, so businesses can set it up to match their sales processes and workflows.

When a sales lead comes in, it is added to the pipeline and assigned to a salesperson. The salesperson can then move the deal through the pipeline stages, from lead to opportunity to proposal to closing the deal. Pipedrive provides tools to help salespeople manage their tasks, schedule appointments, and track their progress in the pipeline.

What Are the Benefits of Using Pipedrive?

Pipedrive is designed to help sales teams close more deals by providing them with the tools they need to manage their sales processes effectively. Here are some of the benefits of using Pipedrive:

  • Increased visibility: The visual pipeline view helps sales teams see where their deals are in the sales process and identify gaps and bottlenecks.
  • Improved communication: Pipedrive provides a platform for sales teams to communicate with each other about deals and share information.
  • Streamlined processes: Pipedrive automates many of the manual sales processes, such as scheduling appointments and sending follow-up emails, which saves time and reduces errors.
  • Better reporting: Pipedrive provides detailed reports that help businesses track their sales performance and identify areas where they can improve.
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Who is Pipedrive For?

Pipedrive is ideal for small and medium-sized businesses that have a sales team and want to improve their sales processes. It is particularly well-suited for businesses that are just starting out with CRM and need a simple and easy-to-use tool.

How Much Does Pipedrive Cost?

Pipedrive offers a range of pricing plans, starting at $15 per user per month. The plans are designed to meet the needs of businesses of different sizes and include features such as email integration, customizable pipelines, and analytics.


Pipedrive CRM is a powerful tool that can help businesses manage their sales processes and improve their sales performance. With its visual pipeline view, streamlined processes, and detailed reporting, Pipedrive is an excellent choice for businesses that are looking for an easy-to-use and affordable CRM solution.

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